Website, 2016-2019
Client: Kellogg´s Mexico, Central America
Credit: Interalia
My role: Creativity, design, concept, art direction, motion graphics.
Design for the brandsite of Kellog´s Special K for about 4 years. We need to reflect the identity of the brand oriented to resilience and women´s courage. Through the years it experienced some changes of message oriented to food empowering women´s character for their everyday challenges.
It had articles, recipes, and product information. It also had, a login with facebook connect, to keep track of the user preferences and progress of activities.
Art direction, concept
Creative concept, art direction, UX