HSBC® Lifebook

Website,

Client: HSBC

Credit: Interalia

My role: Concept, creativity, design, concept, art direction, motion graphics.

Facebook connected experience where users got a glimpse to their future in a simulated Facebook wall. Depending on different variables the experience changed for each user. The variables where demographics, interests and actual news. Even simulated comments of their actual friends where displayed in the experience. Finally, the experience drove users to use a financial simulator with HSBC wealth banking services and products.