Canon® 6 Grados

Website, 2013

Client: Canon Mexico

Credit: Interalia

My role: Concept, creativity, design, concept, art direction, motion graphics.

This was an online photography contest for the campaign Esto Es Hacer Foto. Users submitted their photographs in series and were encouraged to use their Canon cameras.

Each week, Canon defined the topic. It had a social platforms voting and discussing component.

Each week a video displayed the series of photographs of the winners.